Google, the biggest search engine in the world, and Baidu, the biggest one in China bring us two new technologies called Google Instant and Baidu Box Computing.
After some experiencing, I found something interesting.
What is Google Instant
“Google Instant is a new search enhancement that shows results as you type”, defined by Google.
In fact, I think Google Instant is the combination of Google Suggestion and real time search technology.
When you are typing key words in the Google search box, the Google will shows suggestion in the box and shows a results page real time.
For example:
If you want to search a famous game “plants vs zombies”, you just need type “plant”, google will have shown the search results for you, you even needn’t type “Enter” or click “Search” button.
“Google Instant can save 2-5 seconds per search”, they estimate if everyone uses Google Instant globally, this will save more than 3.5 billion seconds a day.
Let’s Look What is Baidu Box Computing
Through Baidu Search Open Platform, webmasters can submit applications as data feeds to Baidu that may appear above Baidu’s organic search results. Baidu’s box computing is about enabling Baidu’s users to create user-generated content (UGC) that will show up within Baidu’s SERP.
Fox example:
If you want to search a famous Chinese game “LinLink”, when you finish typing and click “Search” button, Baidu.com will return the contents who cooperate with Baidu, and you can play the game’s flash version in the Baidu Box, users needn’t open any other websites.
Many webmasters in China worry, those who doesn’t cooperate with Baidu will lose a lot of traffic and die immediately, those who cooperate with Baidu will lose a lot of traffic and die slowly.
We won’t wait too long to see the result that there is only one website Baidu left in China.
Comparing the two new technologies
From above introduction, Google is focusing on how to speed up the searching process, and brings users to their target websites ASAP.
Baidu is focusing on how to attract and retain users on their own website baidu.com .
Let’s wait and see what will happen in the future.
musical
It definitely seems as if you have been in the know concerning this.